By Alan Snel, LVSportsBiz.com Publisher/Writer
The Las Vegas Raiders typically don’t win enough games to qualify for the National Football League’s playoffs, but they are a revenue-generating machine thanks to the league’s highest family-of-four costs to attend Raiders home games at Allegiant Stadium and highest average ticket in the NFL in 2023.
The highly-respected Chicago-based Team Marketing Report, which tracks fan costs to attend major league sports games in the United States, has released its “Fan Cost Index.”
The Fan Cost Index showed the costs for a family of four to attend a Raiders home game was $801.20.
That’s the most expensive in the NFL, with the San Francisco 49ers coming in second at $773.63, according to Team Marketing Report. The NFL’s average family-of-four cost was $631.63, while the team with the cheapest FCI was the Arizona Cardinals at $513.44, according to Team Marketing Report.
Here’s the Team Marketing Report chart showing the family-of-four costs for all 32 NFL teams:
Team Marketing Report calculates the the family-of-four costs/FCI by including the costs of tickets, food, beverages, parking, souvenirs and caps.
The Raiders also had the most expensive average ticket in the NFL at $168.83, with the 49ers in second with an average ticket price of $161.33, according to Team Marketing Report.
The only team with an average ticket price less than $100 was the Arizona Cardinals with an average ticket of $98.54.
Team Marketing Report’s analysis showed the average general ticket to a 2023 NFL game was $120.94, a $9.11 increase from TMR’s 2022 NFL pricing survey, for an average annual gain of 8.6 percent
across the league’s 32 teams.
By dollars, both the $9.11 average ticket jump and the $40.67 FCI surge were the largest year-over-year increases during the Fan Cost Index’s 33-year history, according to Team Marketing Report.
The Raiders’ NFL-leading fan and ticket costs are just one factor behind why the Forbes business magazine pegged the Raiders’ team value at $6.2 billion in 2023.
The Raiders’ ticket situation is intriguing because many people bought Raiders season tickets with the goal of making a profit by reselling their tickets on the secondary ticket market. So many fans walking through the turnstiles at Allegiant Stadium who bought their tickets on the secondary market paid well above the average ticket price of $168.83.