Marketing Outdoor Sports 

Lee Canyon Invests $7 Million For Improvement Projects That Will Be Ready For 2023-24 Winter Season

Alan Snel

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By Alan Snel, LVSportsBiz.com Publisher-Writer

The Las Vegas news landscape is filled with breathless stories about new stadiums, new spheres and new arenas.

But this week, an outdoor sports capital improvement project in the Las Vegas market garnered headlines.

Lee Canyon said it’s going to invest $7 million to install a new quad chairlift, a parking lot for 450 cars and a 500-foot Sunkid conveyor lift. The improvements will be ready for the 2023-24 winter season.

Lee Canyon’s new chairlift will offer access to the center’s easier intermediate runs.

“This is an investment in Lee Canyon’s guest experience. The Ponderosa chair will allow guests to access popular trails more easily, while skiers/riders will be disbursed throughout the property,” Dan Hooper, Lee Canyon’s general manager, said in a media release this week. Guests will access the Ponderosa chair via the conveyor lift in the Rabbit Peak chairlift area.

“Lee Canyon is seeing more visitors, first-time and youth skiers, and snowboarders. Collectively, these investments also mean we can better serve the needs of those populations, especially families whose kids are skiing free with our Power Kids pass,” Hooper said.

Lee Canyon’s investment announcement follows the 2019 opening of Hillside Lodge, a 10,000-square-foot. ski-in-ski-out facility featuring food and beverage outlets.

Last summer, you might recall the resort debuted its downhill mountain bike park.

 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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