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By Alan Snel, LVSportsBiz.com Publisher/Writer
It’s Las Vegas’ first time.
So, you’ll have to excuse Sin City if it’s just a little enthusiastic about being the host market for next year’s Super Bowl 58. South Florida, New Orleans, Tampa, Los Angeles — they’re old pros at this Super Bowl host stuff. Las Vegas? Vegas’ Super Bowl promoters are in a giddy mood.
Lucky for Las Vegas, there’s a nice “LV” in the LVIII that the National Football League will be using until Feb. 11, 2024 when the title game is played at the Raiders’ Allegiant Stadium.
To promote the NFL mega-event, Las Vegas’ public tourism agency, the Las Vegas Convention and Visitors Authority (LVCVA), paid for a 1,200-pound, 13-foot-long football that was unveiled in Phoenix Monday for a voyage on a flatbed truck to Southern Nevada. In the marketing biz, the massive football on steroids sitting on a 400-pound base is considered an “activation” to draw visitors to this market while also promoting Super Bowl 58. R&R Partners works with the LVCVA on its sports promotions.
The giant football has already made the rounds in the Las Vegas area this week.
Sam Joffray is the CEO of the Las Vegas Super Bowl Host Committee. He captured the enthusiasm for Las Vegas’ role in hosting the next NFL championship game in his post on LinkedIn.
The football will be a nice prop for photo opps and help draw some of the 9,000 volunteers needed for the host committee. It might be installed permanently on a trailer to travel around Las Vegas for various events. The football is so heavy that it does need a vehicle to tow it.
Tom Brady has retired. So, don’t expect the giant football to be deflated and lose a few pounds.
But for now, the Las Vegas football is tucked away until its next public appearance.