Endless Licensed Sports Merchandise Possibilities On Display In Las Vegas This Week
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By Alan Snel, LVSportsBiz.com Publisher/Writer
You don’t realize how much stuff is out there with sports team logos on them until you stroll around the Sports Licensing & Tailgating Show at the Las Vegas Convention Center.
The apparel options are plentiful and so are the endless chachkas with a Yankees, Alabama or Cowboys logo on it.
On Thursday, the sports licensing show shared the convention center with The World of Concrete Show, which, if I recall, was one of the first trade shows welcomed back into Las Vegas during the coronavirus pandemic.
The powerful emotional connection between a person and his or her college was in full bloom Thursday at the sports licensing show.
Another trend was the bling and sparkle of sports logo gear, with Vegas Golden Knights items on display.
The giant ballcaps were on full display, too. They received some free advertising on college football broadcasts with players wearing the huge hats.
Even the Manning brothers — Peyton and Eli — during a ManningCast of a Monday Night Football game on ESPN donned the oversized hats.
Here’s a big UFC hat. There’s no truth to the rumor that Dana White is hiding under this ballcap.
The whole tailgating segment of football had a huge presence among the nearly 400 exhibitors.
Lots of artsy sports logo work was integrated onto jackets and T-shirts.
