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By Alan Snel, LVSportsBiz.com, Publisher/Writer
Las Vegas’ public tourism agency, riding the sports wave in the Southern Nevada market, approved a $1.4 million deal to sponsor the Pac-12 championship game at Allegiant Stadium in December 2023.
The Las Vegas Convention and Visitors Authority (LVCVA) gave the green light to this deal:
The $1.4 million approval in public money breaks down to $1 million for the sponsorship, $300,000 for team hotel fee and $100,000 for team food and beverage and other “game-related marketing assets.”
The Pac-12 said the recent Utah win over USC in the 2022 conference title game at Allegiant Stadium was a sellout at 61,195 fans. It was the second year in a row that Utah came to Allegiant Stadium and won the Pac-12 title game. The Utes defeated Oregon easily in 2021.
The LVCVA has approved millions of dollars in public money to help put on Super Bowl 58 in Las Vegas in February 2024 and the Formula 1 grand prix in Las Vegas for three years starting in November 2023.
The tourism agency justifies the public use of dollars by arguing that visitor infuse the local economy with more dollars than otherwise would be spent by visitors in the market.
The Pac-12 had already announced that it was returning to Las Vegas for its football championship game in 2023.
The conference already holds its women’s and men’s basketball championship tournaments on the Strip in Las Vegas every March.