Shriners’ Charity College Football All-Star Game Returns To Allegiant Stadium Feb. 2

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By Alan Snel, LVSportsBiz.com Publisher/Writer

The Tampa-based Shriners can’t get enough of Las Vegas.

The East-West Shrine Bowl, college football’s oldest all-star game dating back to 1925, is returning to Allegiant Stadium for a game scheduled for Feb. 2, which is a Thursday.

You might recall that the game was also played at Allegiant Stadium in February earlier this year as part of an all-star weekend when the NHL All-Star Game and the NFL Pro Bowl were also in Las Vegas.

The Shriners know Las Vegas because they are title sponsors for the PGA golf event held annually at TPC Summerlin as the golf event was just played earlier this month. They pay millions of dollars for the annual sponsorship, one they just renewed last year for five years until 2026.  

The Shriners pay to sponsor these sports events as a marketing tool to raise money for their charity, which pays for children’s hospitals and treatments for kids.