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By Alan Snel, LVSportsBiz.com Publisher/Writer
The Las Vegas Bowl, an annual December event along with the National Finals Rodeo, is set for December 17 at Allegiant Stadium.
Last year, the bowl game announced an attendance of more than 32,000 for the Wisconsin seven-point win over Arizona State under the first year of the bowl game’s new aligned conferences.
The SRS Distribution Las Vegas Bowl matches a Pac-12 team against a team from the SEC in 2022 and 2024 and a team from the Big Ten in 2023 and 2025.
SRS Distribution has the bowl game’s naming rights. SRS, founded in 2008 and headquartered in McKinney, Texas, is a building products distributor. SRS has a five-year naming rights deal with the Las Vegas Bowl, which is controlled by ESPN Events.