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Golden Knights Going Golden With Gold Jerseys As Primary Home Sweater In Golden Age Campaign

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By Alan Snel, LVSportsBiz.com Publisher/Writer

Year Six.

It seemed just yesterday when the Vegas Golden Knights staged an emotional franchise-opening home game on Oct, 10, 2017 and scored four goals in the first nine minutes of that game against the Arizona Coyotes.

Now in VGK Year 6, the NHL’s 31st franchise is officially moving away from those steel gray home jerseys and officially declaring the gold sweater is the official home jersey.

The steel gray sweaters — which remind me of the gray uniforms of the cadets at the U.S. Military Academy of West Point — were synonymous with that record-setting, improbable inaugural season. VGK majority owner Bill Foley is a 1967 West Point graduate, so those steel gray jerseys will likely always have a special place in his heart.

But the Golden Knights are launching a “Golden Age” marketing campaign for 2022-23 and the gold jerseys introduced in October 2020 —  are now the official home sweater.

“Gold is a bold and powerful color and one that we are excited to feature even more with this evolution,” VGK Chief Marketing Officer Eric Tosi said.

The steel gray jerseys are not being retired. The Knights will wear those jerseys for special select home games.


 

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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