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Las Vegas ‘Brand’ Appears On NHL Stanley Cup Final Pregame Show (Just In Case Las Vegas Needs More Brand Awareness)

By Alan Snel of LVSportsBiz.com

Not only does Las Vegas’ public tourism agency partner with sports promoters and sponsor local sports events, the LVCVA also advertises the “Las Vegas” name on many sports broadcast programs.

Case in point: the Las Vegas tourism logo on the NHL Stanley Cup Final pregame show on the NHL Network.

Typically, the Las Vegas Convention and Visitors Authority (LVCVA) will hire an ad agency like Las Vegas-based R&R, which then buys an advertisement package with major league teams, broadcasters or platforms that could include anything from signs at Major League Baseball ballparks to the TV presence you saw on the Stanley Cup Final Game 2 pregame show.

You might ask a logical question about does Las Vegas really need to advertise its brand. Consider that the Las Vegas economy is a one-trick pony of tourism and competes with markets like Orlando, New York, Los Angeles, Miami and others for tourists and trade shows.

Getting the Las Vegas name before hockey fans across the country, especially those in cold-weather cities, might remind them that a visit to Las Vegas in November or April might not be a bad idea.


 

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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