By Alan Snel of LVSportsBiz.com
If you rent event tents, have a food catering business and drive an Uber-mobile in Las Vegas, you’ve hit the jackpot.
Super Bowl 58 is coming to Sin City in February 2024.
“When you’re not winning on the field, it’s kinda nice to win off it,” Raiders owner Mark Davis said Wednesday.
Davis, who went from manufacturing hand warmers for football players to managing an indoor NFL in stadium a short walk from the Strip, just made the official announcement in his usual grammatical style.
In his media announcements, Davis feels compelled to capitalize the first letter of every word in his missives to the press.
And Thus Behold:
Two years ago, LVSportsBiz.com said the NFL was going to award a Super Bowl to Las Vegas. That’s how the NFL says thank you to markets that come up with public money to build luxurious football stadiums for affluent NFL team owners.
And when New Orleans told the NFL that it needed to shift its Super Bowl hosting job from 2024 to 2025 because of a schedule conflict with Mardi Gras (sorry NFL, but New Orleans does have its priorities), it opened the door for Las Vegas to host the Super Bowl in February 2024.
Every Super Bowl also brings with it the Great Economic Impact Debate: the NFL hires a consultant (odds are Jeremy Aguero’s Applied Analysis will get the job for the Las Vegas Super Bowl) to say that Super Bowl will bring in hundreds of millions of dollars of spending to a market, while the academic consultants say the net impact is actually much, much smaller as in move the decimal point one spot to the left.
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There will a Las Vegas Super Bowl host committee charged with raising millions of dollars for this event and the public tourism agency, the Las Vegas Conventions and Visitors Authority (LVCVA), will also be spending millions of dollars of your public money on the Super Bowl week. The LVCVA’s ad agency, R&R Partners, released this Wednesday, too:
What’s fascinating about Las Vegas and the Super Bowl is that Super Bowl weekends here are already monster visitor weekends with 300,000 out-of-towners spending money on hotel rooms and restaurants.
The only difference is that you’ll see visitors coming earlier in the week for the many corporate parties that are staged ahead of Super Bowl Sunday. And you’ll see more celebrity types during Super Bowl weekend. Get ready to snap selfies with Adam Driver.
And don’t forget, the NFL will be here way before Super Bowl 58 in 2024. The 2022 Pro Bowl at Allegiant Stadium is slated for Feb. 6, while the NFL draft is set for April 28-30 on the Strip.