Raiders Have Most Expensive Average Ticket Price, Family Of Four Costs In NFL For 2021
By Alan Snel of LVSportsBiz.com
The Las Vegas Raiders’ average ticket price at Allegiant Stadium is the most expensive in the National Football League and the Raiders’ family-of-four cost to attend a game at the lavish indoor stadium is also the most expensive in the 32-team NFL, according to a publication that tracks and analyzes teams’ ticket prices and attendance costs.
The average Raiders home ticket is $153.47, according to Team Marketing Report’s Fan Cost Index. The average NFL game ticket is $107.05, according to the FCI data. The second-most expensive average ticket is the 49ers at $139.71, while the cheapest average NFL ticket is $82.05 of the Cincinnati Bengals, Team Marketing Report said.
The cost for a family of four to attend a Raiders home game was $778.56, which includes four tickets, two draft beers, four soft drinks, four hot dogs, two ball caps and parking.
The second-most expensive family-of-four cost was New England at $669.28. The average family-of-four costs to attend an NFL game was $568.18. Take a look at all 32 NFL teams:
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Here are the top five and lowest five average ticket costs by team.
Team Marketing Report CEO/Publisher Chris Hartweg presented his NFL ticket and family-of-four cost findings to LVSportsBiz.com Wednesday.
The Team Marketing Report Fan Cost Index® (FCI) is comprised of the prices of four average-price tickets, parking for one car and the least expensive ballpark-available pricing for: two draft beers, four soft drinks, four hot dogs and two (adult-size) adjustable caps. Costs are determined through calls, emails and online research with teams, venues, concessionaires and season ticket holders. Identical questions are asked of all sources.
Here are some of Hartweg’s findings:
— Last season, pandemic precautions kept 13 clubs (40% of the NFL’s 32 teams) from allowing any fans all season, with the remaining 19 averaging less than 7,800 fans (10.4% of capacity for those 19 stadiums).
— This season, a record 20 teams held ticket prices flat year-over-year (including the Los Angeles Chargers and Los Angeles Rams, whose ticket prices stayed flat but now include a $2 SoFi Stadium Facility Fee). That is the most teams leaving ticket pricing unchanged in 30 years of the NFL FCI, eclipsing the previous high of 18 in 2009. From 1992-2020, the average number of teams keeping ticket prices flat was 8.9.
— Adding in two more clubs with ticket decreases — led by Washington Football Team which decreased $3.39 per ticket to $110.07 (-3.0%) and the Atlanta Falcons who were down $.49 to $105.57 (-0.5%) — the total of teams with ticket prices down or flat rises to 22. Only one other season since TMR has produced the FCI has ever had that many teams not increase prices — 2011, which saw 16 teams flat and 6 with declines, creating a 1.1 percent ticket gain. From 1992-2020, the average number of teams cutting ticket prices was 3.7.
— There were still 10 teams with ticket price increases, led by the Cleveland Browns and their 21.4 percent jump to $100.52, an increase of $17.70 per ducat. Just three seasons ago, Cleveland was the cheapest team, a spot they held in five of seven seasons from 2012-18. With Mayfield Mania continuing to grip the Dawg Pound, Cleveland has climbed 11 teams the past three years and now rank as the No. 21 most expensive average ticket price out of the 32 clubs.
