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Las Vegas-Based Aristocrat Gaming Cuts Slot Machine Deal With NFL

By Alan Snel of LVSportsBiz.com

Remember the days when the National Football League thought gambling was the boogeyman?

Now these days, the NFL can’t get enough of gambling.

This time, the NFL and Las Vegas-based Aristocrat Gaming have a deal for an exclusive multi-year slot machine licensing agreement.

Under the deal, Aristocrat has an exclusive global license to build land-based NFL-themed slot machines as well as a non-exclusive license for virtual sports games, marking the first deal of its kind for the NFL.

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The NFL-themed slot machines, which will give fans the chance to customize their gambling experiences based on their favorite teams, are expected to hit casino floors during the 2023 NFL season.

 

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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