Foley Business Strategy Involves Cross-Promotions Of Sports, Wineries, Hospitality; VGK Breaks Four-Game Losing Streak With 3-1 Win Over Colorado In Denver Tuesday
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By Alan Snel of LVSportsBiz.com
Beers flow at NHL games.
But Vegas Golden Knights owner Bill Foley has mixed wines into the beer-dominated sport.
Foley has not one but two wine-drinking areas along the main concourse at T-Mobile Arena, where the Knights play their home games. Winemaker Foley has more than a half-dozen of his wines lined up on the counters on the main level.
Foley’s wines are on display behind sections 4 and 17 at T-Mobile Arena. LVSportsBiz.com photographer J. Tyge O’Donnell found these wines in these pictures. The Foley Food & Wine Society, just one element of Foley’s vast restaurant, hospitality and winery empire in addition to his sports teams, also gets publicity during the Golden Knights games.
Foley’s expanding business portfolio means he has ample opportunity to cross-promote his sports teams, wineries and even his latest addition — the acquisition of Hotel Californian in Santa Barbara.
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The Golden Knights’ new chief marketing officer, Eric Tosi,, said Foley has a program to allow VGK fans who are members of a Foley insider group to book rooms at Hotel Californian, a well-known hotel bought by Foley earlier this year.
A great example of the Foley cross-promotions is the logo gear of his new Indoor Football League team, the Vegas Knights Hawks.
At a recent visit at the Golden Knights team store at the team’s training center/headquarters in Summerlin, the Knight Hawks T-shirts were on display when visitors walked into the store at City National Arena.
Foley’s Knights Hawks and his American Hockey League Henderson Silver Knights will play in his Dollar Loan Center arena being built in the city of Henderson. The $84 million, 6,000-seat arena, with the city contributing $42 million toward building the venue, is part of Foley’s cross-promotional business strategy that has connectivity between his properties.
You might recall that Foley arranged for Vegas Golden Knights fans traveling to California for VGK-San Jose Sharks playoff games to buy into a package to visit his wineries outside the Bay area.
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In Denver, the Golden Knights hung on to a 2-1 lead thanks to goals by Chandler Stephenson and Reilly Smith before Keegan Kolesar dropped in an empty-netter and the VGK came away with a 3-1 win over the Colorado Avalanche Tuesday evening.
“I just think we committed to defending hard. You need to against that team,” VGK coach Pete DeBoer said after the game.
Stephenson, postgame: “That’s Vegas hockey how we played tonight. We were taking their time and space away and made smart, good plays.”
Here’s what the Avs thought:
The VGK win broke a four-game losing streak and the Knights are off to Dallas to play the Stars Wednesday. The tickets are quite affordable. The cheapest Dallas-Vegas ticket is 15 bucks.
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