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By Alan Snel of LVSportsBiz.com
Caesars Sportsbook and the NHL Washington Capitals are celebrating their sports gambling promotion partnership with an ad patch on Capitals jerseys.
While NASCAR and professional soccer have used their uniforms as platforms for commercial ads. the NHL has come to this party a little later.
The Caesars patch on the Caps jersey’s upper right corner a logical partnership because Caesars Sportsbook opened a sports betting site inside Capital One Arena in May.
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The multi-year partnership deals says the Caesars Sportsbook logo will adorn Capitals home and third jerseys worn for games played at Capital One Arena beginning in the 2022-23 NHL season. The ad is a mere three inches by three and a half inches.
“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” said Chris Holdren, Caesars Digital co-president.
The Vegas Golden Knights have lots of sponsors and they can easily expand a sponsorship deal to accommodate a commercial logo patch on a VGK jersey. The Knights’ sponsors, Allegiant Air and Credit One Bank, have corporate logos on VGK helmets. Credit One Bank is on the gray home helmet and Allegiant is on the white away head gear.
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The Caps’ announcement was the first under the NHL jersey ad deal.