Caesars Entertainment, LSU Cuts Sportsbook Deal

September 17, 2021September 17, 2021 Alan Snel

ADVERTISEMENT

By Alan Snel of LVSportsBiz.com

After Las Vegas-based Caesars Entertainment cut a naming rights deal for the New Orleans Saints’ Superdome, Caesars was back at it in Louisiana with a multi-year partnership making making Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.

It’s a landmark sportsbook alliance with a Power Five athletics department, facilitated by LSU’s third-party multi-media rights holder, Playfly Sports.

Caesars Sportsbook receives marketing and sponsorship assets from LSU Athletics as part of the deal.

They include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium; signage throughout Tiger Stadium beginning Saturday for the LSU-Central Michigan football game; and additional signage at the Pete Maravich Assembly Center and Alex Box Stadium.

ADVERTISING: Presenting Sponsor of story, click for info

ADVERTISEMENT

Ceasars will also get exclusive presence on the LSU Sports Mobile App.

Broadcast and digital sponsorship rights plus visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s sports programs are also included in the multi-year deal.

Caesars Sportsbook customers also will get opportunities to attend LSU athletic events and access VIP hospitality at Tiger Stadium.

The sportsbook deal with LSU strengthens Caesars’ footprint in Louisiana, which includes the recent commitments to large-scale renovations transforming Harrah’s New Orleans to Caesars New Orleans and Isle of Capri Lake Charles to Horseshoe Lake Charles. It also comes after the stadium naming rights news of the Caesars Superdome in New Orleans.

ADVERTISEMENT

Betting is out of this world

Jared Isaacman, the 38-year-old founder and CEO of Shift4 Payments and Inspiration4 Mission Commander, made the first sports bet from outer space to Las Vegas with BetMGM at MGM Grand. With sports betting increasing in the U.S., Isaacman teamed up with BetMGM to launch sports betting into a new orbit. The two wagers placed from space via a proxy bettor at MGM Grand’s BetMGM Sportsbook in Las Vegas were:

$4,000 on Washington Football Team vs the New York Giants to hit the over of 40.5

$4,000 on Philadelphia Eagles as 2022 NFL Champions

“This is a truly historic moment. Thanks to Shift4 Payments for the incredible honor of asking BetMGM to participate,” said Matt Prevost, BetMGM’s chief revenue officer, BetMGM. “On top of the excitement of bets being made from space, we’re even more thrilled to be able to contribute and raise awareness for a great cause in St. Jude Children’s Research Hospital.”

All winnings from Isaacman’s bets placed from space will go to St. Jude Children’s Research Hospital. BetMGM has also donated $25,000 to St. Jude Children’s Research Hospital. Additional donations are encouraged and can be made directly on St.Jude.org: https://www.stjude.org/donate/i4.html

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

July 5, 2021

LVSPORTSBIZ.COM, launched June 2017: We are a digital magazine providing market-leading news, intelligence, enterprise and breaking info on Las Vegas’ sports/stadium industry. Our stories are quoted nationally and we set the sportsbiz news agenda in Las Vegas. Publisher Alan Snel has reported on the business of sports and stadiums in Denver, South Florida, Seattle and Tampa besides Las Vegas and is considered a national authority on the topic.

ADVERTISEMENT: Please shop at Jay’s Market at 190 East Flamingo at the Koval Lane intersection east of the Strip. Jay’s Market is the official presenting sponsor of LVSportBiz.com’s stories.

Hirings and Firings:

Las Vegas Aces President Nikki Fargas said the Aces are not renewing the contract of General Manager Natalie Williams. The Aces hired Williams as the team’s general manager in April 2022.

Vegas Golden Knights said the NHL club has signed defenseman Shea Theodore to a seven-year contract extension worth an average annual value of $7,425,000.

Our coverage of the Athletics stadium project in Las Vegas.

Mark Rosentraub on A’s stadium site on Strip.

Big League Sports With Small Town Politics

Man of Many Hats

Athletics’ long, strange journey for new ballpark

Athletics consultant Jeremy Aguero is eye of Las Vegas’ sports hurricane

How Deal Was Made For A’s Ballpark On Strip

Bally’s Corp, Gaming & Leisure Properties team up with A’s for ballpark on Strip

Bally’s Corp Chairman Wants Hotel Open When A’s Stadium Is Ready In 2028

To contact LVSportsBiz.com Publisher Alan Snel or buy his book, Bicycle Man: Life of Journeys, email him at asnel@LVSportsBiz.com

LVSportsBiz number for 2024: $1,178,161,041. That’s the amount of debt Las Vegas (actually, Clark County) owes for its public share of building the Raiders’ Allegiant Stadium.