By Alan Snel of LVSportsBiz.com
Raiders owner Mark Davis knew he would draw some opposition for being the first NFL owner to require fans attending Raiders home games at Allegiant Stadium to show proof of COVID-19 vaccination starting with the Raiders-Ravens Monday Night Football game in Las Vegas Sept. 13.
And some of that opposition might be playing out on the secondary ticket market after the Raiders made the vaccination requirement announcement two weeks ago Aug. 16.
“Their overall average price on the secondary market is down about 20 percent since the announcement,” said Greg Cohen, vice president for growth at New York-based
TicketIQ , the fee-free event ticket service that monitors secondary ticket prices and collects ticket market data.
“Also we’re seeing a lot of movement on the lower priced tickets for games,” Cohen said Monday. Here’s how the get-in prices for Raiders home games are trending since the announcement:
9/13 vs BAL: Was $594 / Now $380 (Down 36%)
The Ravens-Raiders game is a popular one because it’s the first regular season Raiders game at Allegiant Stadium that will have fans in the building. The Raiders’ first home with fans was Aug. 14 when Seattle visited Las Vegas for a preseason game.
9/26 vs MIA: Was $340 / Now $295 (Down 13%)
10/10 vs CHI: Was $451 / Now $387 (Down 14%)
10/24 vs PHI: Was $443 / Now $354 (Down 20%)
11/14 vs KC: Was $570 / Now $412 (Down 28%)
11/21 vs CIN: Was $318 / Now $216 (Down 32%)
12/5 vs WAS: Was $305 / Now $268 (Down 11%)
12/26 vs DEN: Was $315 / Now $300 (Down 5%)
1/9 vs LAC: Was $317 / Now $266 (Down 16%)
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In other NFL news, the league announced it has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become Approved Sportsbook Operators for the 2021 NFL season. These agreements make all four operators eligible to purchase NFL in-game commercial units and other select NFL media inventory. This past April, the NFL announced its first-ever U.S. sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel. As part of those deals, in addition to having the exclusive right to leverage NFL marks within the sports betting category, integrate into NFL O&O properties, and activate around retail and online sports betting, Caesars Entertainment, DraftKings and FanDuel may also leverage their Approved Sportsbook Operator status to secure premium NFL advertising inventory during games and around ancillary programming. No sportsbooks outside of these seven operators will be permitted to purchase this select NFL advertising and media inventory.
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