Q and A on Raiders Ticket Prices in Las Vegas: ‘It’s Likely Prices Remain High’
By Alan Snel of LVSportsBiz.com
The price of secondary market Raiders tickets at Allegiant Stadium for the upcoming season has turned heads and elicited comments of shock. LVSportsBiz.com posed “5 Questions” to Jesse Lawrence, of TicketIQ, one of the top ticket price experts in the industry. Good insight here.
LVSportsBiz: What was your reaction when you saw the Las Vegas Raiders secondary market ticket prices?
Jesse Lawrence: Not surprised. When you mix football and Las Vegas, and throw in a year without in-person live events, that’s a recipe for high prices. More broadly, we’re seeing secondary-market list prices for NFL up close to 100% from 2019 level, so interest is up for almost every team, not just the Raiders.
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LVSB: Many in Las Vegas were surprised by how high the prices are. No fans were allowed in the stadium’s first year — how much of a factor was that in the ticket prices?
JL: Seeing the Allegiant Stadium on TV for eight games generated millions of advertising impressions for an experience that was out of their grasp. Between YOLO and FOMO, it’s created a powerful draw, not just for local fans, but also fans around the country who have spent very little on travel over the last year.
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LVSB: How much do you think the ticket prices will fluctuate between now and the Raiders’ first game?
JL: On average for the Raiders home games, there are about 2,000 tickets on the secondary market, which is less than half the league average. Given that dynamic, it’s likely that prices remain high, unless additional tickets make their way onto the secondary market. Currently the cheapest ticket for the home opener is $1,000, and it’s hard to see prices getting much higher than that. As a point of comparison, the only game more expensive this season than the Raiders home opener is Tom Brady’s return to New England.
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LVSB: How many secondary tickets do you think will be sold for Raiders home games when so many visitors are expected to attend games?
JL: National demand is a huge factor in keeping prices high, and it’s interesting to see the range of prices based on opponents. Other than the opener, the three most expensive games are against the Chiefs, Eagles and Bears, three die-hard fan bases that have a history of travelling well. The cheapest game is against the Washington Football Team, an organization in transition without an enthusiastic fan base. Prices for the Chiefs, Eagles and Bears are about 60% higher than the Washington game.
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LVSB: What factors do you think can influence the Raiders home game ticket prices between now and the first game?
JL: Short of Covid resurgence, I think prices will remain high. Obviously, if the Raiders were to sign Aaron Rodgers, that would likely drive prices up even further, but with the cheapest game starting around $400, there’s only so much room for prices to increase.
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Here’s the LVSportsBiz.com story on the topic.
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