Marketing Raiders Team 

Raiders Hawking Leatherwood Jerseys and Credit Cards During NFL Draft Week

Alan Snel

By Alan Snel of LVSportsBiz.com

The unofficial definition of the NFL Draft is another way to make money and the Las Vegas Raiders didn’t waste any time hitting up its season ticket holders to see if they would like to buy a $324.99 jersey of its first round draft pick, offensive lineman Alex Leatherwood.

Hey, there’s no harm to ask — or offer a deal, right?

 

 

The NFL has turned its Draft event into big business as the league gets cities like Las Vegas, Nashville and Cleveland to host the college player selection event by having the Draft held at its most popular tourist location. In Las Vegas’ case, the center of the Strip at Las Vegas Boulevard and Flamingo Avenue will be closed off and Draft events will be staged at the Bellagio and Caesars.

The Raiders were also peddling their season ticketholders with credit cards deals, too, this week.

Check this one out.

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PSA

 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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