By Alan Snel of LVSportsBiz.com
The Las Vegas Bowl, the ESPN-owned college bowl game played in December, has a new title sponsor.
SRS Distribution, a private company of independent roofing distributors based in McKinney, Texas, has a five-year agreement with ESPN Events, a division of ESPN. ESPN owns and operates 17 bowl games, which provide important holiday time content and programming for the sports network.
The SRS Distribution Las Vegas Bowl will make its debut at Allegiant Stadium this December. The bowl game matches the Pac-12 and Big Ten conferences, with a rotating cycle that also includes the Southeastern Conference participating every other year with the Big Ten against a Pac-12 school.
“With our team members’ and customers’ passion for college football, being a part of the Las Vegas Bowl is a special opportunity and we are honored to be working with ESPN Events. We look forward to doing our part to make sure the SRS Distribution Las Vegas Bowl is an over-the-top event for the fans, the city and the annual representative schools from these three great conferences,” said Dan Tinker, president/CEO of SRS Distribution.
The 2020 Las Vegas Bowl was canceled due to the COVID-19 pandemic.
“We are truly excited to welcome SRS Distribution to the Sports and Entertainment Capital of the World,” said John Saccenti, executive director of the SRS Distribution Las Vegas Bowl. “This creates an exciting relationship just as our game reaches new heights in its 30th year by moving into a new, state-of-the-art stadium and kicking off our matchup with three top conference brands that span across the nation.”
Mitsubishi Motors had the naming rights to the bowl game when it was held in Sam Boyd Stadium.