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UFC Chief Operating Officer Lawrence Epstein Breaks Down UFC’s DraftKings Sponsorship Deal

LVSportsBiz.com talked with UFC Chief Operating Officer Lawrence Epstein to break down the Las Vegas-based MMA promotion’s $350 million, five-year with DraftKings, UFC’s new official sportsbook and fantasy sponsor.

Epstein also mentioned some great moments in UFC sponsorship history, while explaining how the timing of this sportsbook deal worked out well.

Golden Knights President Dana White was wearing a DraftKings shirt Friday, while a graphic already had the DraftKings/UFC combo on it.

 

 

Here’s our Friday conversation with Epstein.

PSA

Tags: Dana WhiteLawrence Epstein
Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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