COVID-19 Market Trends, Super Bowl Numbers, Spring Training Analysis, According To Sports Research Firm KAGR
By Alan Snel of LVSportsBiz.com
Super Bowl 55 numbers on ticket prices, stadium per capita spending and TV ratings were a mixed bag as markets across the country coped with the COVID-19 pandemic, according to Kraft Analytics Group (KAGR), a sports data research company.
Naturally, there was a smaller inventory of Super Bowl tickets with 22,000 fans allowed in Raymond James Stadium in Tampa — plus 30,000 cardboard cutouts of fans. The Super Bowl re-sell ticket price turned out to be about a median price of $8.300, just below last year’s $8,500.
On per capita spending inside the Super Bowl stadium, fans spent an average of $124 on food and beverages, and $212 when including merchandise. But many fans also received gift cards estimated at about $255 to replace regular Super Bowl pregame events.
But viewership was down. Nielsen said viewership was at 96.4 viewers — 91.63 million on CBS and streaming audience of 5.7 million. “While viewership
across all platforms was the lowest since 2007, and a 9% decline from last year, the streaming audience did show a dramatic 68% increase year-over-year,” KAGR wrote in this week’s report.
Super Bowl betting was a very big deal amid reports that more than 23 million Americans planned to bet $4.3 billion on Super Bowl 55. New Jersey produced $117.4 million, up 116 percent from last year.
And Nevada generated $136.1 million in wagers at 184 sportsbooks around the state.
Las Vegas fared well regarding markets expected to rebound from the novel coronavirus pandemic. Here’s KAGR’s take:
Here’s the KAGR market analysis:
What about Major League Baseball’s spring training access for fans in Arizona and Florida? It varies from team to team and host city to host city.
