Golden Knights Add Credit One Bank, Allegiant Corporate Logos To Helmets In Sponsorship Deals
By Alan Snel of LVSportsBiz.com
It’s not exactly a NASCAR racer’s jumpsuit covered with corporate logos, but the helmets being worn by Vegas Golden Knights players will carry the logos of companies that are already sponsors of the Knights.
With the NHL and the Golden Knights saying they will lose lots of revenue this year, the Vegas franchise said Credit One Bank will receive branding on VGK helmets worn at home at T-Mobile Arena, while Allegiant Air out of Summerlin will receive branding on VGK helmets worn on the road.
LVSportsBiz.com requested the Golden Knights discuss the helmet sponsors, but instead received a press release.
Marketing representatives for Credit One Bank and Allegiant were quoted in the press release giving canned, cliche-riddled, advertisement-style comments, and did not add any journalistic value to this story.
The Golden Knights start the 56-game season at home Thursday and Saturday with home games against the Anaheim Ducks.
