Allied Esports Plans To Use Giant Entertainment Truck In Partnership For Music and Esports Battle Show

By Alan Snel of LVSportsBiz.com

The company with strong connections to the esports scene in Las Vegas is back at it, this time with a partnership to use its mega-sized esports entertainment truck as both production studio and main stage for music battle events.

Allied Esports, which runs the HyperX Esports Arena Las Vegas at the Luxor hotel-casino, plans to use its HyperX Esports Truck in a collaboration with LiveXLive, Media, Inc. for music events like music artist and DJ face-offs in music-based battles.

In a release Tuesday morning, “Battles will span different music genres and feature top talent from Rap, EDM and Hip Hop to Country, Latin and more. LiveXLive and Allied Esports will work together to integrate sponsors and advertisers into the show, creating branded twists and highlight-worthy moments, and generate further monetization opportunities that may include fan tipping, gifting and pay-per-view ticket sales.”

This is the second collaboration between the two companies. Allied Esports and LiveXLive teamed up in August 2019 for a multi-year production deal utilizing the HyperX Esports Truck as a mobile studio at live music events nationwide, including in Las Vegas where American hip-hop artist 070 Shake performed and then joined the late rapper Juice WRLD in games of Mario Kart with fans.

The Allied Esports Property Network, based in the LA area, has esports properties and partners globally and looks at HyperX Esports Arena Las Vegas as not only the flagship but a championship destination. Check out a Q and A with Allied Esports here.

The truck has also made pit stops at the CES trade show in Las Vegas.

Speaking of sports and the Strip, there’s an RJ report that giant sports bar Lagasse’s Stadium has closed for good after shutting down because of the novel coronavirus pandemic.

We will see if an operator wants to take over operations at Lagasse’s Stadium, a sports bar and grill at Palazzo that never quite realized its full potential.

President Donald Trump and his tweets about players kneeling to express their views on racial inequality issues were back in the news again when the commander-in-chief tweeted this item:

Trump’s “game is over for me!” grabbed headlines Tuesday.

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