Lamar Advertising Cuts Digital Display Deal With Raiders; Redskins Will Drop Name and Logo; Aces on TV
By Alan Snel of LVSportsBiz.com
Much has been written about the public $750 million for the Las Vegas Raiders’ new stadium off the Strip on the west side of Interstate 15 across from Mandalay Bay.
But the Raiders have generated hundreds of millions of dollars in personal seat license money — plus new sponsorship deals thanks to the glittering new Allegiant Stadium.
Another sponsor has signed on. Lamar Advertising Company will be the exclusive out of home advertising provider on the domed stadium site.
Lamar will use nine off-premise digital billboard displays for general advertising and a large on-premise digital marquee unit for exclusive use by Allegiant Stadium and the Raiders.
The Raiders ranked last in corporate sponsorships in Oakland, but the new subsidized 65,000-seat stadium helped the NFL team to go from 32nd to as high as third in the NFL in corporate sponsorship revenues.
There’s an old-time politician in the Las Vegas area who must have said it’s about time when the Washington Redskins announced Monday that the NFL team is retiring its Redskins name and logo.
Former U.S. Senator Harry Reid said five years ago that the Redskins name was racist. Reid was quoted in the Washington Post that the Redskins were “a racist franchise name that denigrates Native Americans across the country.”
“The NFL can no longer ignore this and perpetuate the use of this name as anything but what it is: a racial slur,” a Reid-led letter read. “We urge the NFL to formally support and push for a name change for the Washington football team.”
Well, it finally happened.
The Las Vegas Aces are in Bradenton, Florida with 11 other WNBA teams getting ready for a 22-game season.
The WNBA released its TV schedule and the Aces get some nice air time.
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