By Alan Snel of LVSportsBiz.com
With Coors beer cans already showing the Raiders logo, it was no surprise Wednesday when Molson Coors said it’s a founding partner of the Raiders’ Allegiant Stadium and an official partner of the Las Vegas Raiders.
For the record under the deal, Molson Coors becomes the Official Domestic Beer as well as the Official Craft and Hard Seltzer of the Raiders and Allegiant Stadium.
The partnership means lots of activation opportunities.
Molson Coors will have in-stadium branding that will include the Coors Light Landing that will be home to the Raiders’ Al Davis Memorial Torch.
From the Coors Light Landing, fans can see views of the Strip.
Meanwhile, the Coors Light Silver Seats will span the edge of the Coors Light Landing and face the playing field.
Plus, Molson Coors will have multiple branded bars throughout Allegiant Stadium that will include Coors Light, Blue Moon and Hop Valley.
There’s also tailgating. Coors Light will have a tailgate activation at the F-150 Lot along Hacienda Avenue before Raiders home games.
Molson Coors will also sponsor the Designated Driver program inside Allegiant Stadium and will be featured as a presenting partner at one Raiders game during the season.
“We are pleased to welcome Molson Coors as our latest Founding Partner of Allegiant Stadium and an Official Beer Partner of Raider Nation,” Raiders President Marc Badain said in a press release. “Molson Coors has been an institution in the beverage industry and offers a diverse portfolio of brands for guests at Allegiant Stadium to enjoy.”
The Raiders partnership also allowed for Molson Coors to produce special edition, co-branded Coors Light cans that are available now throughout Nevada to commemorative the 2020 inaugural season of the Raiders in Las Vegas.
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