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    Categories: UFC

Sports Marketing: UFC Star Amanda Nunes Stars In Modelo Beer Commercial To Highlight Her ‘Fighting Spirit’

Scene from Modelo beer commercial featuring Amanda Nunes.

By Alan Snel of LVSportsBiz.com

Amanda Nunes, one of UFC’s biggest stars but still not a household name for many casual sports fans in the U.S., has her own beer commercial.

Nunes, the Brazilian considered the world’s greatest female MMA fighter and the holder of the UFC bantamweight and featherweight division belts, stars in a Modelo beer commercial.

Modelo is a UFC sponsor.

The male voice narrating the video spot said Nunes stood “up for herself against the doubters” and she was the “only woman in her MMA training gym” when she began her MMA career.

Here’s an extended video of the background behind the TV commercial, with Nunes explaining the “fighting spirit.”

Here’s the actual 30-second spot.

In a sports marketing story on Nunes, LVSportsBiz.com focused on the marketing challenge facing the 31-year-old Nunes.  The talented MMA fighter has defeated UFC’s biggest female combatants — high-profile women bantamweights like Cris Cyborg, Miesha Tate, Holly Holm and Ronda Rousey. Yet, she hasn’t achieved the household name status in American sports or culture like Rousey has.

Nunes easily defeated Germaine de Randamie at UFC 245 at T-Mobile Arena on Dec. 14.


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Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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