Sports Marketing: UFC Star Amanda Nunes Stars In Modelo Beer Commercial To Highlight Her ‘Fighting Spirit’
By Alan Snel of LVSportsBiz.com
Amanda Nunes, one of UFC’s biggest stars but still not a household name for many casual sports fans in the U.S., has her own beer commercial.
Nunes, the Brazilian considered the world’s greatest female MMA fighter and the holder of the UFC bantamweight and featherweight division belts, stars in a Modelo beer commercial.
Modelo is a UFC sponsor.
The male voice narrating the video spot said Nunes stood “up for herself against the doubters” and she was the “only woman in her MMA training gym” when she began her MMA career.
Here’s an extended video of the background behind the TV commercial, with Nunes explaining the “fighting spirit.”
Here’s the actual 30-second spot.
In a sports marketing story on Nunes, LVSportsBiz.com focused on the marketing challenge facing the 31-year-old Nunes. The talented MMA fighter has defeated UFC’s biggest female combatants — high-profile women bantamweights like Cris Cyborg, Miesha Tate, Holly Holm and Ronda Rousey. Yet, she hasn’t achieved the household name status in American sports or culture like Rousey has.
Nunes easily defeated Germaine de Randamie at UFC 245 at T-Mobile Arena on Dec. 14.
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