By Alan Snel of LVSportsBiz.com
A Henderson company specializing in reusable paper goods and janitorial supplies plans to use a new naming rights deal for the Vegas Golden Knights ice center in Henderson to help rebrand its expanding operations.
The VGK community ice center at 240 South Street will be officially called Lifeguard Arena. The ice facility will be similar to the Golden Knights’ training center, City National Arena, in Summerlin. About 30 percent of the users and visitors at City National Arena are from Henderson, so the new VGK ice facility will provide skating and hockey play opportunities close to home for Southern Nevada’s Second City. It will have house two rinks just like at the ice facility in Summerlin.
BT Supplies West, Inc., and its affiliated company, L & M Foodservice Inc., plans to be rebranding their companies in the upcoming months into Lifeguard Industrial and Home Supplies.
The rebranding timing is designed to dovetail into the July opening of the $25 million community ice center. The city of Henderson is giving the Golden Knights more than $10 million so that the VGK can build the community ice facility on 3.2 acres at the corner of Water Street and Atlantic Avenue in the Water Street District of what is the suburban city’s downtown.
BT Supplies/Lifeguard has newly opened offices in Nevada, Arizona and Los Angeles and is expanding operations in Nevada and in other gambling hubs.
“Lifeguard Arena in Henderson will provide locals and hockey fans of all ages and skill levels with a world class location to learn, play and experience the sport. We are thrilled to partner with BT Supplies West Inc. on this endeavor and are eagerly anticipating the grand opening next year,” VGK owner Bill Foley said in a prepared statement in a press release.
Lifeguard Industrial and Home Supplies, the newly branded entity of BT Supplies West and L & M Foodservice, provides hotels, schools, arenas, homes and related businesses with hundreds of goods ranging from cleaning supplies to paper needs and office furniture.
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