By Alan Snel of LVSportsBiz.com
MGM Resorts International has signed a multi-year partnership deal with Yahoo Sports.
The Las Vegas-based hotel, casino and entertainment company already has betting partnerships with the NBA, NHL, MLB and others and is now locking arms with Yahoo Sports to power sports betting for Yahoo Sports and “create collaborative content experiences and live events,” an MGM Resorts news release said.
“As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the U.S., with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts,” the release said.
The release quoted MGM Resorts CEO Jim Murren: “This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector. Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
The experience will feature a wide variety of global sports, including the NBA, NHL, football, college sports, baseball, soccer, golf and tennis.
“As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA,” said NBA Commissioner Adam Silver. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
“The expanding sports betting landscape presents exciting opportunities to increase fan engagement and leverage emerging technologies,” said NHL Commissioner Gary Bettman. “MGM Resorts, a valued partner of the NHL, along with Yahoo, a leading media brand, will connect fans to the action on the ice in new and innovative ways.”
As part of this partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and more than 20 high profile major sporting and promotional marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.
“This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the U.S.,’’ added Roar Digital CEO, Adam Greenblatt. “The Yahoo Sports app and digital sports content is enjoyed by 60 million U.S. users every month, while Yahoo Fantasy Football clocks 9 billion minutes of user time every year. Together we offer fans a winning combination.”