MGM Resorts International CEO Jim Murren chatting with WNBA Las Vegas Aces center Liz Cambage after Aces' win over Seattle Storm this past season.

MGM Resorts International Signs Betting Deal With Yahoo Sports

October 29, 2019 Alan Snel Adam Greenblatt, Adam Silver, Gary Bettman, Jim Murren

By Alan Snel of LVSportsBiz.com

MGM Resorts International has signed a multi-year partnership deal with Yahoo Sports.

The Las Vegas-based hotel, casino and entertainment company already has betting partnerships with the NBA, NHL, MLB and others and is now locking arms with Yahoo Sports to power sports betting for Yahoo Sports and “create collaborative content experiences and live events,” an MGM Resorts news release said.

“As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the U.S., with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts,” the release said.

MGM Resorts International CEO Jim Murren with Las Vegas Aces staffer Rushia Brown during Aces’ past season.

The release quoted MGM Resorts CEO Jim Murren: “This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector. Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”

The experience will feature a wide variety of global sports, including the NBA, NHL, football, college sports, baseball, soccer, golf and tennis.

NBA Commissioner Adam Silver (right) with TV executive David Levy (left) at CES trade show in January.

“As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA,” said NBA Commissioner Adam Silver. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”

NHL Commissioner Gary Bettman at recent G2E gambling event in Las Vegas.

“The expanding sports betting landscape presents exciting opportunities to increase fan engagement and leverage emerging technologies,” said NHL Commissioner Gary Bettman. “MGM Resorts, a valued partner of the NHL, along with Yahoo, a leading media brand, will connect fans to the action on the ice in new and innovative ways.”

As part of this partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and more than 20 high profile major sporting and promotional marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.

“This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the U.S.,’’ added Roar Digital CEO, Adam Greenblatt. “The Yahoo Sports app and digital sports content is enjoyed by 60 million U.S. users every month, while Yahoo Fantasy Football clocks 9 billion minutes of user time every year. Together we offer fans a winning combination.”

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

July 5, 2021

LVSPORTSBIZ.COM, launched June 2017: We are a digital magazine providing market-leading news, intelligence, enterprise and breaking info on Las Vegas’ sports/stadium industry. Our stories are quoted nationally and we set the sportsbiz news agenda in Las Vegas. Publisher Alan Snel has reported on the business of sports and stadiums in Denver, South Florida, Seattle and Tampa besides Las Vegas and is considered a national authority on the topic.

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To contact LVSportsBiz.com Publisher Alan Snel or buy his book, Bicycle Man: Life of Journeys, email him at asnel@LVSportsBiz.com

LVSportsBiz number for 2024: $1,178,161,041. That’s the amount of debt Las Vegas (actually, Clark County) owes for its public share of building the Raiders’ Allegiant Stadium.