VGK Unveil Season 3 Vegas Born Marketing Spot Showing Kids Playing Hockey
By Alan Snel
LVSportsBiz.com
The Vegas Golden Knights have created the first of its Vegas Born marketing campaign spots with a video focusing on kids starting to playing hockey for Year 3.
“We tried to capture the magic of how kids of all ages have started playing hockey at record numbers in this market,” VGK Chief Marketing Officer Brian Killingsworth said.
“We now have over 4,500 kids in our Learn to Skate program and many more that have graduated on to our Learn to Play, House Leagues and the Jr. Golden Knights programs,” Killingsworth said.
LVSportsBiz.com received a copy of the campaign spot.
Killingsworth discussed the creative behind the other latest Vegas Born campaign elements.
“We are looking to do more with the gold filigree treatment that is part of our gold uniform elements. You will see it in different executions this season, in arena, in our advertising and in the center ice logo,” Killingsworth said.
“We also wanted to change our ‘strip shot’ that we use as part of our campaign creative mix to tie in the iconic Las Vegas Strip, but also bring in the Red Rock mountains as a subtle homage to the local community as well,” he said.
“You will start seeing our full campaign launching in the market next week as we lead up to the regular season Opening Knight battle with the San Jose Sharks.”
Here’s a peak at the Vegas Born new creative:
LVSportsBiz.com two days ago chatted with VGK President Kerry Bubolz about the business game plan for Season 3 that starts Oct. 2 with the Sharks/Knights game at T-Mobile Arena.
Bubolz noted Thursday there is also the launch of an official Vegas Golden Knights TikTok channel. Fans can follow the Vegas Golden Knights by searching “VegasGoldenKnights” on the platform. “This platform will help us reach an exciting young audience and provide them with behind-the-scenes access to our players and organization. Furthermore, the global reach of TikTok will help us in our commitment to reaching fans across the globe as part of our VGK Worldwide initiative,” Killingsworth said.
*
Follow LVSportsBiz.com on Twitter and Instagram. Like LVSportsBiz.com on Facebook.
