Marc-Andre Fleury will be featured during "Gold" Friday at the team stores. Photo credit: J. Tyge O'Donnell/LVSportsBiz.com

VGK Rolling Out Inaugural Season Book, New Merchandise, Collector Cup Series for Holiday Shopping

By ALAN SNEL

LVSportsBiz.com

 

They never sleep at the Vegas Golden Knights headquarters.

 

I’m not talking about the hockey players. I’m talking about the business guys, who are rolling out some new licensed VGK merchandise just in time for the holiday season and a new limited edition collector cup series thanks to a new business partnership with Terrible Herbst gasoline/convenience stores.

 

First the new merch. On “Gold” Friday at the team store at City National Arena, new items will make their debut. It’s quite a roster of diverse holiday presents: a branded adult onesie; the “ugly” holiday sweater, which seems in vogue at holiday parties; ornaments, naturally; Golden Knights cigars, (to break out after more victories); a limited edition pin set; and a new line of premium New Era hats.

 

Seems like someone likes the idea of a VGK adult onesie. Meet Pierre-Edouard Bellemare, VGK onesie pitchman.

LVSportsBiz.com asked Golden Knights coach Gerard Gallant if he would wear a onesie.

 

“No,” Gallant said.

 

There were no further comments from Turk on Turkey Day in Las Vegas.

 

Other Golden Knights players were impressed with the Golden Knights merch possibilities.

 

“We always see Golden Knights stuff around the city,” forward Jonathon Marchessault said.

 

Bellemare said his mother was visiting Las Vegas last year and “was in the Golden Knights store every day.”

 

Even good guy defenseman Brad Hunt piped in, “It’s always good shopping in there for Christmas.”

 

For Marc-Andre Fleury fans, you will not be disappointed. A limited-edition commemorative poster celebrating Mr. Flower’s 50th career shutout will be available for a cool $50.

 

The Golden Knights are also debuting its inaugural season book on Friday. To sweeten the book deal, fans who buy the book at The Arsenal at City National Arena or The Armory at T-Mobile Arena Friday will receive a free special edition Fleury puck commemorating his 50th career shutout while supplies last.

 

For more info on the book, which retails for $59.99 and includes a special “augmented reality component” where some book pictures come to life, check out this item.

Just so know about store hours, The Arsenal will be open from 8 a.m. to 8 p.m. Friday,while The Armory will be open from 8 a.m. through the end of the Golden Knights game, which begins at 3 p.m. There will also be a retail tent set up on Toshiba Plaza outside T-Mobile Arena starting at 8 a.m. Friday until the end of the VGK game the following night, Saturday.
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Many professional teams feature collector cup series. In the Golden Knights’ case with Terrible Herbst, there will be six cups in the series, each featuring a different Golden Knights player/character (hmmm, wonder whether Chance the mascot will be featured?) The cups retail for $2.99, which includes one free fountain soda fill.

 

The cups will be released individually, with the release dates to be determined and announced at a later time.  Your first Golden Knights player to be featured on the cup — none other than wily veteran Deryk Engelland.

 

Here’s your press release quote as attributed to VGK team president Kerry Bubolz: “The Golden Knights and Terrible Herbst have collaborated on this unique promotion that we hope our fans will enjoy. The collector’s cups will feature some of our most popular players and characters and will be a great, affordable addition to the memorabilia collections of Golden Knights fans throughout the Valley.”

 

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Follow LVSportsBiz.com on Twitter, Facebook and Instagram. Contact LVSportsBiz.com publisher/writer Alan Snel at asnel@LVSportsBiz.com 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.