By ALAN SNEL
LVSportsBiz.com
Las Vegas-based Caesars Entertainment made a big splash in the sports marketing world Thursday by announcing a 15-year partnership with the Raiders that makes the hotel-casino company the first founding partner of the Raiders stadium.
Typically, sports venues like to have eight to 12 founding sponsor partners that provide the partners with advertising exposure, signage and activation opportunities at the stadium or arena. Teams normally don’t like too much commercial clutter in their buildings.
“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” Raiders President Marc Badain said in a prepared statement. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
The 65,000-seat domed stadium project is scheduled to open in July 2020 and is located on 64 acres on the west side of Interstate 15, across the highway from Mandalay Bay hotel-casino. It’s bounded by Russell Road on the south, Polaris Avenue on the west and Hacienda Avenue on the north.
The Caesars Entertainment stadium partnership gives Caesars marketing presence in the shadow of MGM Resorts International’s hotel properties, which are on the other side of the interstate from the stadium.
Also from the PRNewswire announcement: “Sports have long been a core part of the Caesars experience,” said Chris Holdren, Caesars Entertainment chief marketing officer. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
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The Caesars deal is Raiders’ first deal with a gaming and hotel company, providing select Caesars Entertainment customers and Total Rewards members access to exclusive experiences like the customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegasstadium, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.
As a stadium “Founding Partner,” Caesars Entertainment will host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances.
This partnership with the Las Vegas Raiders follows the company’s recent announcement with the Baltimore Ravens, Maryland’s only partnership between a National Football League team and a casino.
Caesars even had a video announcement for the deal.
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