By ALAN SNEL
LVSportsBiz.com
It seems like Las Vegas-based MGM Resorts International can’t go a day without announcing another sports betting and promotion partnership with a league or team.
Just two days after MGM Resorts became the NHL’s official sports betting partner, MGM announced Wednesday that it is the official gaming partner of the NFL New York Jets.
The MGM Resorts International release said the multi-year deal between the Jets and MGM Resorts is “the most comprehensive and integrated gaming partnership in the National Football League (NFL) to date, promoting the global entertainment company’s best in class casino resorts as well as Pay MGM’s online gaming platforms and mobile apps to millions of fans.”
MGM Resorts will promote its brand and hotel-casino properties, including a new site in Springfield, Massachusetts, via a mix of Jets marketing assets such as stadium signage, social/digital sponsorships and advertising on Jets TV shows and game day radio broadcasts.
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It’s been a busy year for MGM Resorts CEO Jim Murren on the sports front. Besides lobbying the NBA for a professional basketball team for MGM Resorts’ T-Mobile Arena, Murren and his staff have cut official gaming partnership deals with the NBA and the NHL, along with a new football league called the Alliance of American Football.
Here’s Murren and New York Jets President Neil Glat offering press release quotes on the deal.
During this week’s third quarter earnings report, MGM Resorts crowed about its various sports deals. Take a look at its sports gambling partnerships.
Take a look at the MGM Resorts-NHL deal from the 3Q earnings report. Here’s Murren and NHL Commissioner Gary Bettman at the Monday sports gaming deal announcement.
MGM Resorts owns 42.5 percent of T-Mobile Arena and it’s no secret that Murren and his fellow MGM execs would love to have an NBA team supply another 40 plus dates to the arena schedule to generate more revenues (and parking income.)
Los Angeles-based Anschutz Entertainment Group (AEG), which owns the NHL Los Angeles Kings and Staples Center, also owns 42.5 percent of T-Mobile Arena. Vegas Golden Knights owner Bill Foley owns the remaining 15 percent share of the arena, which sits just off the Strip between MGM Resorts properties.
Don’t forget, MGM Resorts also owns the WNBA Las Vegas Aces and invested $10 million in renovating Mandalay Bay Events Center as the Aces’ home for the team’s first season in Las Vegas this year.
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