By ALAN SNEL
LVSportsBiz.com
It had to happen sooner or later.
The Vegas Golden Knights’ training center sits in the middle of Summerlin, where road cyclists wearing bright jerseys and bike shorts are a common sight.
So, the Golden Knights figured it would look great — and also provide free advertising for the VGK brand — if all those cyclists were wearing bike gear bearing the Golden Knights’ licensed logo.
The Knights unveiled a bicycle jersey and a bib-shorts at their team store, the Arsenal, at City National Arena Saturday. LVSportsBiz.com caught up with Golden Knights Chief Marketing Officer Brian Killingsworth Saturday night before the VGK-Ducks game at T-Mobile Arena to talk about the licensed bicycle gear.
The bike gear will not come cheap. The bike jersey sells for $215, while the shorts-bib goes for $275. And if you buy the jersey-shorts kit, it’s $450. Bike groups that buy more than one will get 10 percent off, Killingsworth said.
The Golden Knights enlisted bike clothing maker Primal Wear to create the sharp-looking, high-end bike kit. Racing bike kits sell for $350, so at $450 the VGK kit price is competitive, Killingsworth said. The jersey and shorts were placed on display at the Arsenal store Saturday and are not available at the team’s T-Mobile Arena retail shop, the Armory.
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The Lifetime gym around the corner from the Golden Knights training center, where the team store is located, has at least 250 cyclists in a group who could be potential candidates to buy the new Golden Knights cycling clothing, Killingsworth said.
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