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51s Merchandise Thinning Out as Triple A Team Preps for Re-branding, New Stadium in Summerlin

The 51s merchandise is thinning out. Photo credit: Daniel Clark/LVSportsBiz.com

By ALAN SNEL

LVSportsBiz.com

 

The 51s baseball jerseys are sold out, while the rest of the merchandise inventory has been thinned out to mostly ball caps, T-shirts and novelty items at the team store at Cashman Field.

 

The Las Vegas 51s of baseball’s Pacific Coast League are getting a re-branding after the 2018 season when the team owned by Summerlin master developer Howard Hughes Corporation moves to a new $150 million, 10,000-seat ball yard in Downtown Summerlin. So, it’s time for a 51s merchandise garage sale with most items being unloaded for 51 percent off.

 

Jason Weber, the 51s retail operations manager, has done a fine job of liquidating the merchandise thanks to that half price off sale on most of the ball caps and other items. The Cashman Field store will close Sept. 4 — the day after the 51s play their final game at the old downtown ballpark.

51s merchandise chief Jason Weber is using a 51 percent off sale to thin out the merch. Photo credit: Daniel Clark/LVSportsBiz.com

 

But 51s merchandise items will be available after Sept. 3 on the team’s website, Weber said. After Thursday’s game, there are only seven 51s home games left at Cashman Field — three games with Tacoma, Aug. 28-30, and four games with Sacramento, Aug. 31-Sept. 3.

 

“We’re thinning out. It’s sad to think about the time spent here,” Weber said before Thursday’s Dollar Beer Night game between the 51s and the Salt Lake Bees. “The (Las Vegas) Lights (soccer team) will take over the store.”

The 51s merch is thinning out. Photo credit: Daniel Clark/LVSportsBiz.com

 

Not every item is 51 percent off. The team’s popular Reyes de Plata hats and jerseys are still selling at regular prices. The Reyes ballcap, for example, sells for $35 for a fitted cap and $30 for a snap back cap. The old Las Vegas Stars caps are also selling at regular prices.

 

Weber said the Reyes de Plata licensed gear does not have to be discounted because the Reyes logo merchandise will move to the new ballpark in Summerlin. The team is taking $100 ticket deposits for quarter-, half- and full-season deals at the ball yard being built next to the Vegas Golden Knights’ training center off South Pavilion Center Drive. The most expensive full-season lower bowl deal is $1,500 for a seat in the home plate prime section. The lower bowl VIP/club seats sell for $2,250, while a quarter-season plan in an outfield box is $187.

The Mets will not be the parent team for the Las Vegas Triple A club. Photo credit: Daniel Clark/LVSportsBiz.com

 

The New York Mets will no longer be the parent team for the Triple A team in Las Vegas, and Howard Hughes Corp. could name the big league team for its Las Vegas affiliate as early as mid-September. The team’s new name could be released in November or early December. Names that have been mentioned have been the Aviators, Billionaires and Gold Diggers.

New ballpark in Downtown Summerlin.

 

At Thursday’s game, player-worn jackets were selling for $60 each, while the final player-worn jerseys could be sold online in early October, Weber said.

 

The new team store at Las Vegas Ballpark — the official name of the new Summerlin ball yard under an $80 million naming rights deal with Las Vegas Convention and Visitors Authority (LVCVA) — will be twice the size of the store at Cashman Field. It will be about 1,800 square feet, with another 700 feet for storage, Weber said.

 

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Follow LVSportsBiz.com on Twitter, Facebook and Instagram. Contact LVSportsBiz.com founder/writer Alan Snel at asnel@LVSportsBiz.com

 

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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