By ALAN SNEL
LVSportsBiz.com
South Point, the Michael Gaughan-owned hotel-casino that loves rodeo and car racing, stepped up to pay for a NASCAR race title sponsorship deal at Las Vegas Motor Speedway this year.
And with the NASCAR race coming up Sept. 16 at the Las Vegas track, the 2,100-room hotel-casino is going all out to activate its South Point 400 naming rights deal in just about every way you can think of.
South Point guests can do everything from gambling with South Point 400 $5 casino chips to grabbing a drink at the South Point 400 bar to enjoying a 50-minute “Start Your Engines” massage for $115 at the Costa del Sur for $115 or a 50-minute “Skin Tune-up” facial for $160.
In other words, South Point 400 will be crawling with race title sponsor activations. Here’s a look at the South Point title sponsorship deal. The South Point 400 and NASCAR event themes will be apparent in the hotel’s food and beverage, the casino and the spa. Check out the array of South 400 mentions around the hotel.
In a press release statement, Speedway President Chris Powell said, “South Point Hotel and the Gaughan family have played a big role in the racing world and are a staple in the Las Vegas community. Since the beginning of this sponsorship, Michael Gaughan and his team have been working around the clock to create the best experience possible, both on and off the track, for NASCAR fans while introducing others to the sport.”
This is the first year that Las Vegas Motor Speedway is hosting two NASCAR weekend events in a single year.
ADVERTISEMENT
*
Follow LVSportsBiz.com on Twitter, Facebook and Instagram. Contact LVSportsBiz.com founder/writer Alan Snel at asnel@LVSports Biz.com