Dispensary Advertisement At LV Lights Soccer Stadium Returns With New Obtuse Message To Comply With State

By ALAN SNEL
LVSportsBiz.com

 

The Las Vegas Paiute Tribe’s dispensary advertisement sign at the Las Vegas Lights FC game is back Saturday, but with a much more diluted, obtuse message.

 

The state of Nevada advised the Paiute Tribe that the tribe’s NuWu Cannabis Marketplace advertisement on a field wall at Cashman Field for an earlier Lights game had to be changed so that the the message would be more universal in nature focusing on the Paiute tribe and less focused on the marijuana dispensary angle, said Dave Colvin, the Paiute tribe’s lawyer.

 

“What we’re trying to do is maintain fairness in advertising with the other dispensaries in town,” Colvin said in the May 22 story published by LVSportsBiz.com.

 

So the sign went from this:

 

To this sign, which was installed for Saturday’s match, which pits the Lights against Seattle Sounders FC 2:

 

The more blunt message of “GET LIT” appears more inflammatory than the previous advertisement sign that listed the NuWu Marketplace and noted it was two blocks from Fremont Street with a 24-hour drive thru.

 

The Lights welcome the Paiute Tribe’s NuWu Cannabis Marketplace as a sponsor, with the dispensary located near the soccer team’s home field in downtown Las Vegas. The dispensary of nearly 16,000 square feet is located at 1235 Paiute Circle on the Paiute tribe’s 30-acre federal site off North Main Street and is technically regulated by the tribe, but the marijuana business does have a compact with the state, Colvin said.

 

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The first-year United Soccer League team heralded the deal with the tribe as the first marijuana sponsorship involving a pro sports team in the U.S. — and maybe even the world.

 

Lights fans who attend games can get discounts at the NuWu dispensary if they show their game stubs at the business.

 

“We love Las Vegas. We love downtown Las Vegas. We’re not ashamed of where we’re from. We fully embrace it. Nuwu has invested all sorts of money and resources into growing downtown,” Lights owner Brett Lashbrook said previously. “It’s a traditional sports sponsorship. It’s in a completely regulated industry and this is part of the destigmatization of it.”

 

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The Lights returned home to Cashman after a tough loss to Phoenix this week when Jose Luis Sanchez Sola was suspended for eight games by the USL for touching a Phoenix fan. Sola, known as El Chelis, said in a tweet that the fan called him “puto,” but the Lights did not protest the suspension because coaches cannot touch fans.

 

Saturday, the Lights played a strong first half en route to a 4-1 win over the Seattle Sounders 2. Attendance was 6,785, a little below average so far this season.

 

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