No Joke: College Bowl Game Signs Naming Rights Deal With Late-Night Show Host Who Grew Up In Las Vegas
By Alan Snel of LVSportsBiz.com
Jimmy Kimmel’s dream came true.
Then again, he also has enough money to fulfill this dream.
A “real bowl game,” as Kimmel put it on his late-night TV show, is named after Kimmel under a new naming rights deal announced on his show Wednesday.
It’s true.
A college bowl game has a new naming rights deal and it’s called the Jimmy Kimmel LA Bowl at SoFi Stadium in Inglewood, Calif., where the game will feature the Mountain West’s No. 1 selection versus Pac-12’s No. 5 selection.
UNLV has a shot to play in the Jimmy Kimmel LA Bowl because UNLV plays in the Mountain West. Kimmel moved to Las Vegas from Brooklyn when he was nine years old. Kimmel is a Clark High graduate and attended UNLV before transferring to Arizona State.
“Never before has a bowl game been named after a human being (as far as I know, I didn’t check). On December 18, my dream of being forever enshrined alongside orange, rose, cotton and peach comes true,” Kimmel said.
Jimmy Kimmel LA Bowl will be the first collegiate football game at the new SoFi Stadium, home of the Los Angeles Rams and Los Angeles Chargers.
“Stan Kroenke designed Hollywood Park to be a sports and entertainment destination for Angelenos and visitors from across the world to enjoy. We cannot think of a better way to bring sports and entertainment together than by collaborating with celebrated late-night host and comedian Jimmy Kimmel on our collegiate bowl game,” said Jason Gannon, executive director of the Jimmy Kimmel LA Bowl.
“Jimmy Kimmel LA Bowl will not only bring an incredible game day experience to fans, but it will also focus on supporting our community 365 days a year.”
ABC, which broadcasts Kimmel’s late-night show, will also televise the bowl game.
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